Relate the conversation to an existing customer or create a new one if the automatic recognition fails (available only in the Chat Center). It might happen that the customer is writing from a social profile (e.g. Whatsapp) that is not recorded in Audite Cloud but the same customer already wrote, in the past, from a different channel (e.g. Facebook). Then, if during the interaction management process, the customer care agent realizes that the customer is already recorded in Audite Cloud’s customer base, he will have the possibility to relate the “anonymous” social profile to that customer. In order to do it, he has to search the customer starting to type in the proper search box and then select the customer he wants to associate with the current conversation. After having done it, customer from Anonymous will became Recognized and the social profile customer is writing from will be automatically associated to him. In a similar way, if the customer is not recorded in Audite Cloud’s customer base, the agent will have the chance to create a new one directly from the Interaction Panel clicking on + button. A right-sided contact creation panel will be opened where the needed information to create the contact has to be provided (i.e. First Name, Last Name, either e-mail or phone and, optionally, company and address). Like before, after the creation of the contact, the anonymous conversation will be automatically associated to the just created contact, the social profile customer is writing from will be automatically associated to him and the customer from Anonymous will became Recognized.