For customers, who will see significantly reduced first response time and overall waiting time to get in touch with their service providers and for solving their issues. In addition, customers will be able to use the messaging applications they use on daily basis to communicate with their friends and family, to speak directly with their service providers. Indeed, the expectation that customers have with companies is to receive quick, effective and understandable answers, able to save them time, a resource that has now become increasingly precious.