Instagram is a mobile social network that allows users to edit and share photos and videos. As of July 2020, the United States rank first with an Instagram audience of over 130 million users. India ranks second with 100 million Instagram users, highlighting the digital market potential of the country. The countries with the largest Instagram audience reached were Brunei and Kazakhstan, jointly ranked first with an Instagram audience reach of 68 percent among the population. As of 2020, Instagram is still blocked in mainland China, along with most other Western social networks.